Fabra · Product Development & Market Entry
New food and health brands —
from the idea to the shelf.
I build brands and their route to market. Product, supply chain, retail listing — focused on DACH, international by network.
Wolfurt, Austria · focus DACH · internationally connected
Areas of work
What market entry involves.
Product ideas rarely fail because of the idea, but on the supply chain, on certification, or on missing access to retail. These are the areas I work on together with Alimentastic.
Product & recipe
From concept through recipe development and trial runs to a market-ready specification — including nutritional values, labelling and packaging.
Sourcing & supply chain
Finding, auditing and negotiating with producers across Europe and beyond. Securing organic status and lab values, settling volumes, prices and MOQs — until the batch is in place.
Market entry & retail
Listings in grocery retail, drugstore chains and the organic trade. Sell-in materials, terms, logistics and distribution.
Brand & go-to-market
Positioning, claims and packaging design, plus the launch via e-commerce and owned channels as a testing ground before the retail rollout.
Brand & partnership
What I am working on.
One own brand as proof, one exclusive partner for everything else.
Hemp-based organic food from Austria — built and run by me. Listed in the organic trade, drugstore chains and grocery retail across Austria, Germany and Switzerland. The working proof of what I do for other brands.
hempions.com →
House of brands for the European food market. Together with Alimentastic I support companies in brand building and market entry across the German-speaking region. Projects in this field run exclusively through this partnership.
alimentastic.com →About me
I don't advise. I execute.
My work is hands-on: recipes with producers, lab results, terms with retail buyers, standing next to the filling line. What I recommend is what I have done myself.
What matters most are direct contacts: long-standing relationships with producers across Europe and with buyers in German-speaking retail. No agency in between — one phone call.
I do not run brand projects on my own, but exclusively together with my partner Alimentastic.
Before food, competitive sport: European Cup winner in freestyle skiing and gold medallist at the Universiade. That is where the way I work comes from — an international environment, long preparation, and in the end the result at the finish line is what counts.
Focus areas
- Product development in food and health
- International organic sourcing and supplier development
- Direct contacts to producers, distributors and buyers
- Delivery together with Alimentastic
- Private label and own-brand build-up
- Retail listing and key account management in DACH
- Launching via e-commerce as a testing ground before retail